{"id":451,"date":"2019-05-08T12:48:09","date_gmt":"2019-05-08T12:48:09","guid":{"rendered":"http:\/\/www.proersa.com\/eng\/?p=451"},"modified":"2020-04-19T15:07:30","modified_gmt":"2020-04-19T15:07:30","slug":"12-tips-to-reduce-your-cosmetic-spray-cost","status":"publish","type":"post","link":"http:\/\/www.proersa.com\/eng\/12-tips-to-reduce-your-cosmetic-spray-cost\/","title":{"rendered":"12 tips to reduce your cosmetic spray cost"},"content":{"rendered":"
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12 tips to reduce the cost of your cosmetic spray (or just any aerosol)<\/h1>\n<\/div>\n
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Spoiler alert: no magic wand involved for the rest of this article. It is only a combination of common sense and logical elements put together<\/em><\/h3>\n<\/div>\n

How to sell more aerosols ? How to get your product sold to a wider audience ? How to improve your selling margin ? Unless you have an unique product, it is really difficult to charge a higher price. Therefore the cost element is critical for decision makers, whether to go or pass on a new product\/market\u2026 If you are reading this article, you are probably involved with the launch of new aerosols for a current or prospective project. The advices and strategies described below are particularly helpful for companies involved with big volumes (e.g. products dedicated for the FMCG), but also start-ups planning on launching new products.<\/p>\n

Before we start to dig deeper on those strategies, I have chosen to put into perspective with this quote of Jack Ma, founder of Alibaba. As you will discover below, most of the content below tracks back to the relationship you have with your aerosol filler and the level of services they can offer you.<\/h3>\n

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“Never ever compete on prices, instead compete on prices and innovation”. Jack Ma<\/strong><\/em><\/h3>\n<\/div>\n

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\"Never<\/div>\n
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TIPS TO FOLLOW<\/h2>\n<\/div>\n

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  1. The bigger the volume, the better. Nothing new under the sun. With bigger volumes, you obtain better negotiation power, hence better prices<\/li>\n
  2. Use standard can. For each family of products (hair styling, shaving foam, deodorants etc\u2026), there is a set of standard dimensions. Specific diameters and sizes always come with a price impact<\/li>\n
  3. Use standard and already approved formula to reduce the cost of raw materials<\/li>\n
  4. Have a deep knowledge and understanding of the components\u2019 providers and their industrial settings. Depending on your volumes (low or high), choose carefully your suppliers. There are competitive suppliers specific for lower volumes and others that are only competitive for big volumes<\/li>\n
  5. For projects with a smaller reach, don\u2019t hesitate to start with a low MOQ to reduce the risks. There is nothing worse to start big and not being able to sell. You take the risks of having outdated: raw materials, printed cans or labels<\/li>\n
  6. For orders inferior to 5.000 pieces, use the diffusers that your aerosol filler has already in stock. Otherwise, diffusers come by palet, meaning with a high MOQ<\/li>\n
  7. From 15.000 pieces onwards, always opt for printed cans whenever possible. You will save on the cost of the labels and putting the labels<\/li>\n
  8. If you know you will reach 15.000 cans in separate orders over a year, buy the whole lot of 15.000 cans at your first order and stock them at your aerosol filler\u2019s warehouse<\/li>\n
  9. Work with fillers that are already specialized within your industry. Not only the company (production, R&D, etc) will be used to works under the same norms and standards as you, it means also they will be more competitive with their raw<\/li>\n
  10. Visit the factory where your aerosols will be filled, to be sure you are working first hand with an aerosol filler and not a middle man. There are some unscrupulous companies selling aerosol filling, but subcontract, because they have no machines to do it<\/li>\n
  11. Choose a filler that have the industrial settings adapted to your products and your needs. If your filler only has high-speed production lines, they will be able to offer you very competitive prices but surely with a high MOQ. If you are looking for flexibility and high reactivity, it is better to look for a filler able to change quickly its production lines<\/li>\n
  12. Develop a partnership relation, rather than a contractor\/subcontractor, with your filler. The more your filler is integrated into your supply chain, the better the level of service becomes (productivity, quality, logistics). Last but not least, you reduce the potential of mistakes<\/li>\n<\/ol>\n<\/div>\n
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    BONUS<\/h2>\n<\/div>\n

    Here below, we have decided to include a bonus section with hidden costs. Not all the costs come directly detailed on the quotes. Please find here below our 3 bonuses for you to check:<\/p>\n